We are a Türkiye-based sourcing and foreign trade company
Founded in 2022 on fifteen years of sector experience; since 2023 we have supported our customers in international markets under the Clef Trade brand. We research manufacturers on the buyer's behalf, run sampling and quality inspection, follow up certification, and organise shipping and customs. You deal not with ten separate companies but with a single team — in four languages, through one point of contact.
Clef Trade is an ASR Group brand.
- What we doSourcing on the buyer's behalf: supplier research, inspection, certification, shipping
- Where we sourceTurkish manufacturers first; the world's other production centres if the product is not here
- Working languagesTürkçe · English · Русский · العربية
- Response timeA price range and estimated lead time within 24 hours of the request
We work as the buyer's team in Türkiye
Buying a product from abroad does not end with finding a seller. The real work is finding the right manufacturer, seeing the sample, gathering the documents and getting the goods loaded on time.
Clef Trade is a foreign trade company that takes on the entire sourcing process between international buyers and manufacturers. When a request comes in we draw up the technical specification describing the product, screen manufacturers that meet it, compare price and capacity, get the sample to the buyer, and follow production on site once the order is confirmed.
The work a buyer would struggle to run from their own country stays with us: factory visits, pre-shipment inspection, laboratory analysis, document follow-up, customs and transport arrangements.
In practice this means the buyer works with one point of contact — one contract, one invoice, one channel. When something goes wrong, they do not have to work out who to call.
By managing purchasing, logistics and value analysis we let our customers put their energy into their own core business. With our global partners we source the right product from anywhere in the world.
Manufacturer research
Screening manufacturers that meet the specification, comparing price and capacity, checking references.
Quality and sampling
Sample dispatch and written approval, independent laboratory analysis, pre-shipment inspection (PSI).
Certification
Arranging origin, analysis, health, conformity and free sale certificates according to the destination country.
Shipping and customs
Comparing transport modes, container planning, export customs and document flow.
How do we work?
Six steps from request to customs clearance. The person you talk to does not change at any step.
- RequestProduct, technical specification, target volume and delivery terms.
- Manufacturer researchScreening suitable manufacturers, comparing price and capacity.
- Sampling and inspectionSample dispatch and, where needed, independent quality inspection.
- ContractPrice, Incoterm, payment terms and deadlines are put in writing.
- Production follow-upThe production process is monitored and pre-shipment control is carried out.
- Shipping and customsCertification, transport arrangements, customs procedures.
Which languages do we work in?
Correspondence, quotations and contracts — all in the same four languages.
Our team works in Turkish, English, Russian and Arabic . Whichever of these you write your request in, you get a reply in the same language, and the quotation and contract are prepared in it too.
This matters more in foreign trade than it looks: a technical specification, document name or delivery term distorted in translation turns into a dispute later.
When your contact knows both the product and the language, that risk disappears. Our entire site is published in these four languages — product group pages included.
Our phone lines are separated by language — the numbers are on the Contact page.
What do we work to?
Our vision
Our aim is to meet our customers' requirements and expectations in both product and service while sustaining and improving quality. To reach excellence in product and system we ask for outstanding performance from our suppliers and from our whole team. ASR International Trade delivers customer- and satisfaction-focused service above sector standards at every stage, from the start of the work it undertakes to its conclusion.
Our mission
In a sector where people are better informed and competition is intensifying, our responsibilities grow too. Conscious that its work serves the value it places above all else — respect for people and human health — ASR International Trade renews itself daily and follows technology and industry developments worldwide to sustain its quality.
How we work
Questions specific to a product group are on that group's own page; these are company-wide.
Is there a charge for a quotation, and how long does it take?
Price research is free of charge. We do not charge for preparing quotations, screening manufacturers or comparing prices. We earn only from sourcing that actually takes place.
On standard products we give a Within 24 hours price range and estimated lead time. For custom production, products requiring certification, or where comparative quotes from several manufacturers are wanted, this can extend to 3–5 working days ; in that case we tell you on the first day how long it will take.
Steps that carry a cost, such as sample dispatch and independent laboratory analysis, are separate ; the amount is notified in writing in advance and nothing starts without your approval.
What are your contract and payment terms?
Every order is put into a written contract . It covers the product specification, quantity, unit price, delivery terms (Incoterms 2020), payment terms, lead time, packaging and acceptance criteria. We do not load on a verbal agreement.
We work with EXW, FOB, CIF and DDP as delivery terms, and decide together which suits you based on the destination country and your customs position.
The common arrangement on payment is a deposit plus the balance before loading . Depending on the size of the order and the parties' history, a letter of credit (L/C) or documentary collection can also be arranged. On a first transaction a letter of credit is a sensible route, as it protects both the buyer and us.
Does the information I share stay confidential?
The product details, target volume, price expectation and company information in your request go only to our sourcing team . Only the technical detail needed to obtain a quotation is passed to the manufacturer — your identity, target market and price expectation are not shared.
On request we sign a non-disclosure agreement (NDA) . Where a proprietary formula, tooling, design or private label production is involved, we recommend doing this at the start of the discussion.
The principles governing the processing of personal data are set out in our privacy notice .